Johnson Consulting – Chicago – Hospitality Consultants

Strategic Planning. Development Services. Advisory Services.

Real Estate and Hospitality Consultants for Smarter Decisions

We guide clients on whether to develop, what to build, where, and how to finance and operate it.

Skilled Team

Expert Real Estate & Hospitality Consulting

At Johnson Consulting, we provide independent, data-driven advisory services to help owners, investors, and developers make informed real estate and hospitality decisions. Our team combines deep market insight, financial analysis, and strategic planning to guide projects from initial concept through execution, ensuring clarity before capital is committed.

Feasibility & Market Studies

Objective, research-based analysis that evaluates demand, positioning, and financial viability to support confident investment decisions.

Strategic Planning

Clear, practical strategies that align market realities, project goals, and long-term asset performance.

Development Advisory

End-to-end guidance on what to build, where to build it, and how to structure and finance it, with a strong focus on hospitality and mixed-use assets.

An Advisory Approach Built on Clarity and Independence

Mission & Vision

Clarity for Complex Real Estate and Hospitality Decisions

Johnson Consulting is an independent real estate and hospitality advisory firm focused on helping owners, investors, and developers make informed, data-driven decisions. We specialize in complex projects where market dynamics, financial performance, and long-term asset value must be carefully evaluated before capital is committed. Our role is simple: provide objective insight, reduce uncertainty, and support confident decision-making at every stage of the development and investment process.

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To deliver independent, research-driven advisory services that enable our clients to evaluate opportunities, manage risk, and create sustainable long-term value across real estate and hospitality assets.

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To be a trusted advisor recognized for integrity, analytical rigor, and deep hospitality expertise, helping shape successful projects and resilient portfolios in evolving global markets.

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OUR APPROACH

Building Confidence in High Stakes Real Estate and Hospitality Decisions

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Early-Stage Engagement

We are often engaged before major commitments are made, helping clients evaluate opportunities, challenge assumptions, and refine direction at the most critical moments.

Hands-On Collaboration

Our team works closely with ownership, lenders, designers, and operators to ensure insights are practical, aligned, and grounded in real-world constraints.

Decision-Ready Output

We deliver clear, well-supported conclusions and practical, actionable guidance, not theoretical reports, so clients can make informed decisions and move forward with confidence.

HOW WE WORK

A Structured, Collaborative Approach to Complex Decisions

Understand the Opportunity

We begin by clearly defining the project objectives, constraints, and decision context, ensuring alignment before analysis begins.

Analyze Market and Financial Dynamics

Our team evaluates market conditions, demand drivers, and financial implications to test assumptions and identify risks and opportunities.

Collaborate with Stakeholders

We work closely with owners, investors, lenders, and operators to refine insights and ensure recommendations are practical and aligned.

Deliver Clear Direction

We provide concise conclusions and actionable guidance that support informed decisions and next steps.

Embrace Innovation, Adapt Quickly, and Lead with Confidence.

CASE STUDIES

Experience Across Diverse Markets and Destinations

Johnson Consulting has conducted numerous engagements in the U.S., Canada, Central and South America, Asia, Africa, and Europe with a focus on the development of urban renewal districts, fairgrounds and entertainment facilities, arts and cultural destinations, public assembly facilities, hotels and surrounding districts, and the broader real estate markets.