Florida Atlantic University

Johnson Consulting provided a market and financial analysis for the development of a new on-campus football stadium for Florida Atlantic University (FAU). The report, which included estimates of market potential, demand and projected financial performance, was ultimately used as a basis of information by members of the finance team and design group. In conjunction with our stadium report, Johnson Consulting also provided the University with a housing analysis, which was also to be a part of “Innovation Village.” The housing piece ended up playing an integral role in the financing of the football stadium at FAU. Johnson Consulting undertook the following tasks:

• Communicated the transaction structure, in order to isolate demand, revenue and expense factors
• Evaluated FAU Athletics and demand/market support patterns within the competitive area for the student housing at innovation village
• Identified and evaluated the competitive environment for the proposed stadium, should FAU decide to allow for other events within the facility besides university football games
• Independently estimated achievable demand potential for the football stadium’s elements on behalf of the FAU
• Presented a ten year projection of revenue, expenses, debt service and funds available for other purposes and coverage ratios