Nashville Convention Center and Headquarters Hotel

Johnson Consulting was retained by the Nashville Tennessee Metropolitan Development and Housing Agency (MDHA) to assist in the analysis and developer solicitation of a proposed hotel to serve a new downtown convention center. The new Omni hotel is the result of the analysis we performed. We completed a full feasibility analysis for the new Convention Center. We analyzed what demand will shift from the old Convention Center to the new one, analyzed how to dispose of the former Convention Center, and then prepared management projections for demand and financial operations for a 20-year period. The Convention Center is financed by incremental sales tax in a three-mile tourism development zone. Our firm prepared forecasts for this zone. Actual collections have substantially exceeded our projections. Our analysis indicated the need for a new convention headquarters hotel containing approximately 1,000 rooms. Johnson Consulting performed a market study and financial analysis; developed demand and financial projections for the hotel’s development. We analyzed costs, ROI and required incentives for the hotel.