New York FC Stadium

Johnson Consulting was retained to provide an independent assessment of a proposed 25,000-seat stadium. The main purpose of this facility will be to serve as the home field MLS’ New York FC. Our research included a site assessment, a benchmark analysis comparing NYFC to other MLS franchises, and financial & demand projections for the proposed stadium. Our assessment focused on addressing the following key framework questions:

• ƒHow does NYFC compare to other MLS franchises in ticket sales, average attendance, and size of current home facility. ƒ
• What type of demand schedule could the proposed 25,000 seat stadium anticipate (both MLS and non-MLS events)? ƒ
• What are the potential revenue streams per each event and how much can be expected to be earned on an annual basis?